How To Get Tons Of New
Customers To Stand In Line And
Beg You To Take Their Money!
--------------------------------
Before you think about how you're going to get an ongoing
(and endless) stream of new customers, you've got to get
into your prospects' heads.
You've got to know what they want so you can offer it in an
exciting, unique way.
We've made this easy for you by including our book, Secrets
From The Lost Art Of Common Sense Marketing, in your FREE
package. The first two chapters teach you how to find out
exactly what your customers and prospects want and how to
show them you can deliver it. When you do this, people will
go out of their way to do business with you.
And, now that you know how to get your customers to spend
more money with you, and do it more often, every single new
customer you generate is going to be worth much more to you
than ever before.
Let's look at how to flood your business with an endless
supply of new customers. We've already taught you to extend
irresistible offers in your advertising. Make them benefit-
laden and be sure you answer the big question on their
minds...
What's in it for me!
If they don't immediately get a compelling answer to this
question, they simply won't respond to your advertising.
The next big barrier to people giving you a try is the risk
they feel in the transaction.
Look at it from their point of view. They're giving you
hard earned money -- cold cash, in exchange for your
promises that you and your product will deliver.
Well, if the biggest barrier you face in getting new
customers to try you for the first time is their perceived
risk, try eliminating it, or better yet reversing it.
Show the customer that you're willing to bear the entire
risk of the transaction on your own shoulders.
The best way to do this is to offer something for free!
That's right. Try a no strings attached, free offer.
You don't have to go broke doing this, either. In fact,
let's take a look at one of our favorite ways of getting
thousands of people to fork over the big bucks.
This little hot potato is raw, unadulterated, shameless...
Bribery!
What's that? You think this sounds sleazy? Well, it's not.
Just hear us out, and you'll make a fortune... honestly,
ethically, and morally.
Come on, didn't your parents ever say something like...
Joey, if you eat all of your vegetables, you can have some
ice cream after dinner. Or... Sally, if you get straight
A's on your next report card, I'll buy you that shiny new
bicycle.
That's pure unadulterated bribery, isn't it?
What we're talking about is bribing your prospects and
customers in order to get them to act on your offer.
Whether you call it a special offer, or a bonus, or a
premium, or even a simple little gift, it's still a BRIBE!
Don't say (or even think), Nobody falls for that. Don't
ignore this concept. If you do, you'll be kissing thousands
(maybe hundreds of thousands) of dollars goodbye.
What makes a good bribe?
The most important characteristic of an effective bribe is
that it must be something of high perceived value to your
prospects in order for it to achieve the desired effect.
But don't confuse the perceived value of a bribe with its
cost, because they're not the same thing. Perceived value
is like beauty. It's strictly in the eye of the beholder.
Look at a painting. The cost of the paint and canvas is
next to nothing, but the perceived value of the finished
piece of art might be priceless.
The key is how you present the bribe.
You have to sell it to the customer or prospect the same way
you have to sell your offer in the first place. Do this by
educating your customer or prospect about the value of the
bribe. Teach them all of the benefits they'll enjoy by
receiving this wonderful gift.
Add even more value by limiting the quantity of the bribe
available, or having a time limit on the offer. Always put
a retail price on the bribe so they know how valuable it
really is.
Use a bribe to supercharge your lead-generating efforts...
Bribe your prospects into raising their hands and letting
you know that they're interested in your product or service.
Of course, sometimes, the prospect might not even know that
they are (or should be) interested. In this case, the bribe
will frequently buy you a few moments of their time. And if
your offer and your product is good, you can make the
sale... all because you got their attention with the bribe.
You've probably seen many examples of this, and may have
even purchased something because of a unique bribe.
Just about now, you may be thinking...
My customers are smarter than that. This "bribe" stuff
might work for an insurance company or a magazine
subscription, but my customers will never fall for it.
Whoa... wait a minute. The Wall Street Journal sells to
about as bright and educated an audience as there is, and
they use this technique with incredible success. Their
"bribe" is a free booklet called The Wall Street Journal
Guide To Money And Markets.
You see, one of the very best types of "bribes" to use is...
INFORMATION!
It costs practically nothing to put some ink on paper and
create a special report.
The value is in the information, not the paper, so you can
have incredibly high perceived value with almost no cost.
Look. You're an expert in your own field. You've paid the
price to learn your specialty -- it's time to capitalize on
it. Information you've spent years to learn and develop (
that you probably take for granted), is worth a fortune to
your customers.
Suppose you offered to teach them your inside secrets;
secrets that they couldn't learn any other way, or at least
not very easily. The value they would place on this
specialized info goes through the roof.
And there's another bonus benefit to using a special report
as your "bribe." The more your customers know about your
field, the more they'll spend with you -- their recognized
expert.
And the best part is that this powerful technique works in
every kind of business or industry.
If you are a professional such as a CPA or lawyer, you could
offer every new client a copy of a Special Report called...
12 Little-Known Ways To Legally Slash Your Taxes. Or...
How To Make Yourself Judgment-Proof. Or... How To Make
Certain You Get Your Fair Share In A Divorce.
If you are in a service like plumbing or appliance repair,
you could do...
15 Emergency Plumbing Secrets That Could Save You A
Fortune - Before You Call A Plumber. Or... How To Make
Your VCR Last Twice As Long As It Was Designed To.
If you are a retailer selling anything from beauty
supplies to shoes to floor coverings, you could do things
like...
The Seven Deadly Sins Of Skin Care. Or... How To Make
Your Ten-Year-Old Carpets Look Like New.
We could go on, but you get the idea.
The more people know about your products and services, and
the more they learn about how they can benefit from your
products and services, the more likely they'll be to buy
your products and services.
And, most of them will buy from you rather than your
competitors because you invested the time, money, and effort
to educate them rather than just ask for their money.
Try to further reverse the risk by offering an iron-clad,
risk-free guarantee.
If you can, make it better than risk-free by including some
report or other bonus that they get to keep even if they
return the purchase for a full refund!
Imagine the impact you'll have on your prospects when you
teach them all about your product or service, and you show
them all of the benefits and advantages that they'll realize
with your product.
They're just about ready to say YES. They realize what a
great value your offer really is. Now, you've got them
seriously thinking about whipping out the check book...
Then they read your guarantee which says...
Better Than Risk-Free Guarantee!
If, after you purchase this product, you feel, for any
reason, that it fails to live up to our promises (or even
if it does and you just change your mind), simply bring
it back to us and we'll immediately and cheerfully give
you a 100% refund of the purchase price. No questions
asked!
But even if you do decide to return this product for a full
refund, please keep the FREE bonus as our special gift to
you. It's our way of simply thanking you for at least
giving us a try!
This way, even if you decide that it's not right for you,
the worst that can happen is you'll get a $50 value
absolutely FREE. That's what we mean by BETTER THAN RISK
FREE!
An offer like this is almost impossible for a qualified
prospect to ignore.
When you understand and use the concept of risk reversal to
your advantage, you'll become virtually unstoppable in your
market area. And as long as your product or service is an
honest value, the only outcome will be profits almost beyond
belief.
When you get your FREE package, make sure to read Chapter 7
of Secrets From The Lost Art Of Common Sense Marketing.
You'll find complete details and everything you need to know
about using risk reversal and guarantees to boost your
profits.
Here's another great (and easy) way to get more new
customers to buy from you...
Institute an aggressive customer referral program.
Listen. You've got an army of loyal customers who are
already happy doing business with you. These customers all
have friends, relatives, co-workers, and neighbors, many of
whom could need or want your products and services.
They are your best salespeople. Use them.
Most people, when they're happy with a company will tell
their friends and neighbors about it. They often do this
with no thought of reward in mind other than helping a
friend.
What do you suppose would happen if you designed a customer
referral system whereby your customers would be rewarded by
referring their friends and neighbors to your business?
This works for all businesses: retail, manufacturing,
service, mail order, all of them.
If customers knew they'd get a special deal, or discount, or
bonus product or service, just by bringing you new business,
many of them would aggressively promote your business for
you.
And, since you have no other marketing expense to get these
referral customers, you can afford to generously reward both
the referring customer and the new customer.
Everybody will be happy, and your business will grow like a
weed. A great big profitable weed!