4 Steps to get 300+ Quality Prospects to Email you weekly
1. Location, Location Location
The first and foremost thing to consider in advertising
is selecting the proper location for your ads. You must
concentrate your efforts on your target audience. Once
you have decided who you are trying to reach, find out
what types of publications they are most likely to read.
Instead of focusing solely on large sources with their
very high advertising rates, look into smaller publications
like specialized online newsletters and magazines. There
are many very specialized publications available pertaining
to just about every business, occupation, sport and hobby.
The advertising rates are substantially lower and even
though the circulation’s are not as large, the readers of
the smaller publications consist almost exclusively of your
target audience.
Here's an example...
I ran the same exact ad for a business opportunity in two
online newsletters, or e-zines. The ad ran for one issue in
each publication. The first one had a subscription base of
over 250,000. The other had roughly 8,000. The results are
below.
Newsletter one: 151 inquiries. 2 sales.
Newsletter two: 49 inquiries. 7 sales.
Why were the results so different? Easy. The first newsletter
went to a large number of people. Obviously, not many were
interested in business opportunities. Of the 151 that were,
many were just curious and not serious enough to spend money.
The second newsletter, however, had a subscription base made
up solely of people interested in business opportunities.
Therefore, a good percentage of inquiries turned into actual
sales. This is an extremely important example of why you need
to reach your target audience.
With the number of quality e-zines on the Internet growing at
a rapid pace, finding five or six related to what you are
selling should be no problem. Multiply just 35 prospects
(well below the average) by six e-zines and you have yourself
210 quality prospects per week! Add in another 100 from other
sources (free and low cost Internet classified advertising,
newsgroups, and direct email) and you have over 300 quality
prospects per week! Close 10% of those deals and your making
an excellent profit!
2. Writing a Lead Generating Headline
But before you can close those deals, you'll need to know how
to write good ad copy. So now let's focus on developing good
classified ad writing skills.
First of all, you should develop a wide variety of classified
ads. Since an important part of successful advertising is
trial and error, you need to run different ads to find the
ones that work best. Although this trial and error is
necessary, there are some good guidelines to follow when
writing classifieds. Here are some of them...
>Attract your reader with a catchy word or phrase right up
front.
>Study other classifieds. If you see them repeatedly it's
because they work.
>Keep your classifieds brief and to the point, using phrases,
not complete sentences.
>Use simple words, not long ones. Don't confuse the reader.
>Tell the reader exactly what they are getting.
>Don't try to sell the product in a classified. Simply try
to get interested people to respond.
>Use energetic punctuation, such as exclamation points
instead of periods.
Here are some proven attention grabbing words.
Obsession
Starter kit
Luxury
Breakthrough
Boom
Rewards
Growth
Show me
Last Minute
How to...
Show me...
Share....
3. Keying your ads
One more important factor in classified advertising is the
"key". Keying an ad is a simple yet powerful way to determine
which ads and publications are working best for you. An easy
way to do this with email, is to ask people to enter something
in the subject box. When you receive a response to an ad, you
will know exactly where the prospective customer saw it. This
information will be invaluable to you. This is the type of
information that you must focus on to hone your marketing
skills.
There you have it. The three most important factors in
advertising. Reaching your target audience, good ad copy and
ad key evaluation. Once you master these three skills you'll
be on your way to bigger profits!
4. Testing
The beauty of advertising online is that you can constantly change your ad until it works the best for you. I have run ads that have little or no response, but simply by changing one word or fine tuning the headline slightly, it has completely changed the way people view the product. The best part of this for online businesses is that it costs nothing to put a new bulletin board ad or maybe less than $10 for a Premier ad, so if the ad that is running right now is not pulling in responses then take a good look at what it is saying. Adjust it a little, does it clearly state your products benefits, does it qualify the subject?
Good luck and happy advertising!!!
This report is an excerpt form "The Complete Internet Business Starter Kit" for more information on this or any other reports related to this, please Email me at RThomas443@aol.com (Enter ‘library’ in SUBJECT)