REVOLUTIONARY NEW SYSTEM ENABLES YOU TO USE THE INTERNET TO LEVERAGE
GIGANTIC MLM GROWTH!
by Dr. Jeffrey Lant
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Network marketing companies are behaving in their usual silly way as regards the World Wide Web, the
most dynamic development in the history of human communications. What are they doing?
Well, they are either
1) forbidding their independent distributors from using the Internet at all (I kid you not), or
2) they are simply ignoring the Internet, saying to their distributors "You figure it all out on your own
without our help." In other words, sink or swim. Ridiculous!
Well, folks, that's no way to run a railroad... which is why I've written this report.
Why You Need To Integrate The World Wide Web Into Your Marketing Mix
When you're growing a downline, you need to generate a constant new stream of good prospect leads... and
you need to get your client-centered sales material out to them as fast and inexpensively as possible. The
Web hits the nail on both heads.
-- Constant New Prospect Leads
Have you checked the growth of the Internet lately? It doubles in size every five months. While no one
really knows how many people have access to it, credible estimates range from a low of 20,000,000 to over
60,000,000. Tens of millions more will gain access in the next decade. Within 15 years as many people in
the U.S. alone will be on the Internet as now have television. There will be 5 billion+ Web sites worldwide.
At least 1/3 the world's business will be transacted over the Web. In other words, this is hot, hot, hot!
What's more the leads are just the kinds of people you want to deal with. Are you sick and tired of your
"prospects" telling you that they're just "little guys", constantly broke, always looking for a hand-out, never
having two nickels to rub together to do what's necessary to ensure organizational and commission growth?
Well, who wouldn't be. That's why you need the Internet. I'm not going to tell you that some of these
people aren't on the Internet (they do crawl on)... but the fact that the Internet demands a computer, a
monthly access fee, etc. cuts down on the low-end tire-kickers who make network marketing such a pain. I
like that. Moreover, the people you encounter on the Internet are definitely smarter than your average bear.
The Internet appeals to people with brains and intellectual curiosity. Again, just the kinds of people I like to
deal with.
-- Get Your Client-Centered Material To Them As Fast As Possible
A ton of people in MLM are still doing things the old, old way: having leads call them, putting together
sales packages, licking stamps, mailing them out -- all of which is time-consuming, expensive, and slow!
It's also stupid.
When you're on the Internet you can benefit from both e-mail and your own Web site. You can create
marketing communications that contain everything your prospect is going to need -- detailed information
on your products and their benefits, your pay plan, the company, your own organization and why people
should join it, testimonials and sign-up forms. And you can either a) e-mail these to your prospects without
any direct cost... or b) direct prospects right to your Web site where they can access your information -- and
act upon it -- at their leisure.
Getting Your Own Domain Site And Using It To Leverage Gigantic Organizational & Commission Growth
Okay, now you know you're going to be on the Internet. The real question, however, is not only how you're
going to be on the Internet... but how you'll position every single member of your organization on the
Internet for your (and their) maximum benefit.
Right now I'm advising a guy who has over 35,000 people in his downline on how to do this, but I'll share
with you -- for free, mind -- what he's paying thousands to discover.
Step 1: Get Your Own Domain Site
A domain -- www.yourname.com -- is a piece of the Internet that you own. You can own as much or as
little as you want, but 20-megabytes is a reasonable size to start with. That amount of space enables you to
upload up to 1,500 pages of material. You can also sell other people Web sites from your space, even
provide your own virtual e-mail addresses. It's a chunk of the Internet that's all yours.
How much can you expect to pay for this cyber real estate? Prices are all over the map. But I recommend
you not only consider the cost of the megabytes themselves but your ongoing need for technical assistance
and customer service. In short, you definitely want to purchase your domain from a full-service Internet
provider, not a "company" being run out of a teen-ager's bed-room who has to fit you in between his
favorite jams and can't answer your SOS because he's still in detention. In other words, get a real company,
with a proven track-record, which understands what you need in your site... and can do it all for you!
Where do you find such a company? Try Worldprofit, Inc. Start by visiting
http://www.worldprofit.com/mydomain. Or e-mail webmaster@worldprofit.com. Or use 24-hour fax-on-
demand (403) 425-6049, document #2.
Step 2: Create Marketing Communications That Your Downline Can Duplicate
Everybody knows, or should know, that you succeed in network marketing to the extent that you create a
system that everybody in your downline can duplicate. I say "should know", because this knowledge
apparently hasn't permeated the offices of the big-shots running today's MLM companies. Their attitude on
recruitment is: "It's your problem now, buddy." And if you don't believe me, take a real close look at what
they've given you for recruiting your downline. Chances are, it's non-existent!
Thus, "if it's to be, it's up to me." You've got to create not only the marketing communications you're going
to use on the Internet... but the marketing communications everybody else in your downline is going to use,
too. Here's the information you need to provide:
. your products. What are they, what benefits do they deliver, what proof is there that they work?
. the pay-plan. People want to know just how they can make money in what you're recommending.
. the company. What's so great about it?
. organizational building support. What kinds of support do you give your downline... or does the company
provide? Prospects want to know!
. testimonials from satisfied users. Most people don't like to test the waters; they like to go where others
have (satisfactorily) tread.
. company sign-up forms and details.
. electronic information request forms, print and fax order form, or electronic purchase forms.
. a guest book so you can track visitor demographics, receive customer feedback, encourage interaction,
create an e-mail list for a newsletter, etc.
Note: if you are compiling an e-mail list, always give the visitor the option of whether he wants to be on
your mailing list or not.
The first page of your Web site should be arranged with various prospect-centered links that enable the
prospect to see all that you've got to offer and select the options he wants to know about in the order he
wants to know about them. This is very, very different from traditional advertising which forces the
prospect to confront the ad from top to bottom and which generally asks him to wait, wait, wait for the
information he wants now, now, now.
Once you're happy with this material, you're going to have to run it by your company. They'll probably
water it down, saying they can't use this or that, but, finally, you'll have a client-centered Web site that's
better than anything the big boys back at the water cooler have come up with.
Getting Your Downline On The Internet
One of the big mistakes people in network marketing make is simply signing up people in their downline...
and letting them sink or swim.
Let's be real clear about something: if you don't give your people a duplicatable system... and if you don't
ensure that they have on-going lead sources, you're dooming them to failure.
Is this what you want?
The guys running the marketing department of your opportunity don't get this point; (if they did, they'd be
helping you more, right?), but I'm sure you see it. That's why you need to stress to every single person you
recruit getting them on the Internet... and making the Internet work for them.
Lots of people you speak to are going still not going to know much, if anything, about the Internet. Lots are
going to think it's for "tech heads" with acne and attitude problems, that it's "hard" and "expensive." In
short, a lot of people you speak to about the World Wide Web are going to be woefully ill-informed.
You know, I've got a real easy solution for that problem. It's called Web Wealth. That's my best-selling
book on "How to turn the World Wide Web into a cash hose for you and your business... whatever you're
selling." It explains precisely how to make the Internet pay off on a daily basis.
You can also take a minute to point out the Internet's galloping growth... and how your new recruit can
benefit... without even having a computer, knowing anything about the 'net, or how to get online.
How?
By
1) getting his/her own domain
2) using the complete client-centered marketing communications package available from your Web site
(which Worldprofit can create, remember), and
3) following the directions to ensure that everyone he or she signs up does exactly the same thing.
Note: here's where the benefit of a full-service provider really comes in. That provider can take all the
information off your site, set up your distributor's Web site, put that distributor's number in it, and generally
make sure that everything's ship-shape and running smoothly. That's a benefit for everybody!
Now think back to the fellow I'm advising who has over 35,000 people in his organization. Can you begin
to see why he's licking his chops about this revolutionary leveraging tool? The implications for
organizational and commission growth are positively staggering!
Making Sure Each Person In Your Organization Not Only Has A Domain Site... But Is Promoting It
DAILY!
Marketing is to a considerable extent a numbers game; always has been, always will be. That's why you
want to make sure that all the people in your downline are following a few, inexpensive marketing steps
that work for the good of all concerned.
1. Make sure the Web site is registered with all the Internet search engines. There are dozens and dozens of
these now. One good way of hitting the major ones for a pittance is to use the search engine registration
service provided by Incor Enterprises. Contact them at (403) 425-2466 or via e-mail to sandi@oanet.com.
2. Be sure to put your URL address --- www.yourname.com -- on anything your prospects or customers
will see, including stationery, envelopes, marketing communications, ads, etc. Be sure to include a brief 60-
character ad along with it, like "Make over $140,000 a year." Then your URL. In other words, give people
a reason to visit your Web site.
3. Promote your opportunity online. I am a big believer in DAILY Internet postings to appropriate
newsgroups. Right now there are over 26,000 newsgroups on the Internet. One good place to post is in the
alt (for alternative) and misc (for miscellaneous) groups. They're very entrepreneurially inclined and posts
there are unlikely to provoke hostile "spam" notices from online users who don't think your message is
appropriate to the milieu. In other words, these are great places to place unlimited free ads.
Here are a few places where these kinds of downline-developing posts should go:
alt.ad
alt.america.online
alt.bbs.ads.
alt.bbs.internet
alt.biz.misc
alt.business
alt.business.home
alt.business.home.pc
alt.business.misc
alt.business.multi-level
alt.make.money
alt.make.money fast
biz.mlm
There are hundreds and hundreds more which you'll find by inserting key words in any of the major search
engines. A good place to start is Yahoo's "free for all" section at www.yahoo.com or at Alta Vista at
www.altavista.com.
You can also get hundreds of free classified ads by going to any search engine (like Yahoo or Alta Vista)
and searching on "free classifieds." Then just follow the directions. By the time you finish putting up all the
free classifieds, it'll be time to start at the beginning of the list again, since most of these sites only allow
your classified to remain up from between 7-30 days. Then you'll have to replace it.
You can also get dozens of free links to your site by visiting http://www.strutyourstuff.com.
Keep in mind that the number and type of newsgroups, free classified ad sites and free link sites is
constantly changing as the Internet grows and develops. That means you've got to keep on reviewing what's
available and keep your postings, free classifieds and free links constantly up-to-date.
Sound like a lot of work? Not when your downline is constantly growing, growing, growing and you've got
first hundreds, then thousands, then tens of thousands of people doing all this -- all generating your still
bigger organization and still bigger monthly commission checks!
If You're Not Panting With Enthusiasm Now, What's Wrong With You?
Before I wrote this revolutionary system down, I shared it with a few of my key friends and clients. On
each occasion, I could literally see the light bulb go off in their heads as they not only grasped the idea but
grabbed it with avidity. In short, they got it. "How do you think up these things," one very heavy hitter said,
"It's brilliant." Actually, he said something just a shade bluer in color, but you get the idea.
YOU get it... but your opportunity doesn't.
The sad thing is that your opportunity not only doesn't get it, but is still recommending the tried -- and
failed. "Work your warm market. Call your brother. Get your next door neighbor involved." Are these guys
frozen in 1955, or what?
When you use the system I propose, where each person in your downline has his/her own domain site,
where each domain site uses your client-centered marketing copy, where each person does a minimal
amount of promotion daily using the easy, inexpensive means outlined above -- the pay-off for all
concerned is GIGANTIC.
Most money in this country gets made because smart people ride the current development trend. That trend
right now is the staggering growth of the Internet. You don't have to be a rocket-scientist (or even Bill
Gates) to figure out that if the medium is going to grow from a few tens of millions to several billion users
over the next few years, if you're properly positioned and use the available tools, you're going to make
more money than you know what to do with.
Frankly, MLM needs this shot in the arm. The industry's been going nowhere now for a while. Hundreds of
thousands drop out every year disillusioned by all the hype, the big promises, the meager returns. They are
turned off by selfish, greedy company executives and by upline sponsors who can't help them because they
know so little themselves. The Internet can help with all these problems -- and make the people who get it a
ton of money.
Now ask yourself. A year from now do you want to ask yourself why you didn't make any money in your
current opportunity and dropped out after your "warm market" was used up... or do you want to be in a
position where you've got literally thousands of people set up on the Internet with their own client-centered
domain sites... processing hundreds of thousands of people and building your downline every single day
not by one but by hundreds and hundreds?
The choice, friend, is yours. What are you going to do?
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Resource Box
To get your own Internet domain and all the technical and customer service you need, e-mail
webmaster@worldprofit.com; visit http://www.worldprofit.com/mydomain, or call 24-hour fax on demand
(403) 425-6049, document #2; (document #3 for details on Jeffrey's quarterly 100,000 circulation Sales &
Marketing Success Card Deck). You can also get a Web site in or link to the 10 Worldprofit Malls, visited
daily by over 7,000 people, by calling (403) 425-2466 or accessing document #1 on the fax on demand.
Visit Dr. Jeffrey Lant's Worldprofit Malls at http://www.worldprofit.com. To get a copy of his 248-page
Web Wealth book, call (617) 547-6372 with MC/VISA/AMEX or write JLA Publications, P.O. Box 38-
2767, Cambridge, MA 02238. You can also get his well-known Multi-Level Money book, subtitled "The
Complete Guide To Generating, Closing & Working With All The Prospects You Need To Make Real
Money Every Month In Network Marketing." It's $25.95 postpaid. Dr. Lant also offers you FREE
advertising through his CashQuest Search Computer, the only Internet search engine entirely dedicated to
promoting businesses and money-making enterprises. Access it at http://www.worldprofit.com and click on
the 'cashquest' link.